From Mallorca to Greece and the French Riviera: anyone checking into a newly opened boutique hotel this summer, settling into a high-end design resort or strolling along the beach will feel it instantly: a deep, sun-drenched sense of calm. No overstimulation, just pure contemplation. This season, designers are embracing an ode to Earth en masse, a chic tribute to the raw, calm power of nature.

This season, interior designers are leaving bright colours and harsh contrasts behind. No more statement walls or screaming trends. Instead, they are consciously choosing a palette that feels timeless and breathes an air of understated luxury everywhere. The secret? Warm, earthy tones. Think soft sand beige, Sage Green and deep, rich shades such as Terracotta and Chestnut.

These are the Summer Shades. Colours that move softly with the light, that look different in the bright morning sun than in the golden evening sun and that bring that much-coveted, luxurious calm wherever they go. Whether you are at home or enjoying the Mediterranean Sea.

The calm of a boutique suite, right at home

Why are we so in love with this trend? Because these natural shades instantly transform your bedroom into a five-star suite. They give the space a tangible warmth. The great advantage is that you can beautifully 'layer' these colours with natural materials. Think of a crisp percale sheet, complemented by rich, earthy textures. That is how, with this ode to Earth, you create an inviting suite that is so calming that you will want to spend the rest of the afternoon there with your favourite magazine.

From the bathroom to the beach club

But why limit that refined hotel atmosphere to the bedroom alone? This summer, we are effortlessly extending the Summer Shades into the bathroom and onto the beach. Nothing exudes as much luxury as a harmonious colour palette that runs through everything.

Give your bathroom the look and feel of a high-end wellness resort with our ultra-soft towels in the warm colour Chestnut. This deep, warm shade forms the perfect, earthy contrast with hotel white.

And is a relaxed day by the sea or at your favourite beach club on the agenda? With our Faded Coral beach towel you simply take that same hotel luxury with you. This exclusive beach towel is designed to blend perfectly into the natural elements of the beach: the sand, the dunes and the shimmer of the sea. It is the ultimate finishing touch for a stylish summer's day.

Discover the Summer Shades by DOUXE

This summer, we are translating exactly that relaxed, luxurious holiday feeling into your entire lifestyle. Whether you choose the ultimate softness of our Egyptian cotton in the bedroom, the rich texture of Chestnut in the bathroom or drift away on Faded Coral by the water; with our latest collection you can create your own boutique resort anywhere.

The sun is shining, the doors can be opened and the great enjoyment can begin. Which Summer Shade will you bring home this summer?