Summer must-have: iconic stripe design in the colours of 2026

There are summers that stay with you. Not only because of the destinations or the people, but because of the details. The colour of your towel on the beach. The way it lay in the light. The feeling of soft fabric after a day in the sun.
A good beach towel is more than an accessory: it is a statement. And this year DOUXE makes that statement in the most beautiful colours of the season.

The classic stripe: timeless and yet always of the moment

Stripes on beach towels have never gone away, and not without reason. It is a pattern that radiates energy and calm at the same time. Cheerful enough for summer, understated enough never to get boring. On the beach, by the pool or draped over a lounger on the terrace: a stripe always fits.

What does change from year to year is the colours. And the colours of 2026 are special.

The colours of this summer: an ode to earth

This season is all about nature. Not the bright, loud summer colours of previous decades, but shades that evoke the earth. Beach grasses, dry rocks, salt water and warm sand.

Think of natural green, soft earthy tones, off-white, deep sandy beige and the signature terracotta that runs through everything this year. Shades that work on the beach and that also happen to look beautiful in photos. For our beach towels we have released three colours that fit this palette seamlessly: Mustard, Faded Coral and Sage Green.

DOUXE beach towels combine these colours in a stripe pattern that feels like a tribute to the European coastline.

Why a DOUXE beach towel?

Not every beach towel is equal. What makes DOUXE different:

• Large size: big enough to lie on comfortably, not that small size that only just reaches your sides.
• Soft and absorbent: dries quickly and stays soft, even after dozens of washes.
• Iconic design: a towel you proudly unroll on the beach.
• Made to last: for seasons of enjoyment, not just one summer.

The summer must-have that works at home too

The DOUXE beach towel is not just there to show off on the beach. Use it as a picnic blanket in the park, as a wrap after swimming, draped over the back of your chair on the terrace or as a decorative element on your outdoor lounge set. The trendy colours suit any nature-inspired interior.

View all beach towels now at douxestore.nl or in store.